COMMITTED TO SUSTAINABILITY:
Sustainability is core to our business both philosophically and practically.
We identified the global scale of the urinary incontinence problem and created a herbal solution.
WE HAVE IDENTIFIED:
The landfill problem created by reliance on adult diapers and products is massive.
We have made it our mission to resolve incontinence, improve quality of life for sufferers of all ages and to deliver a sustainable solution for the environment.
We are committed to ethical and sustainable sourcing and farming.
The herbs we use are hand harvested, organic where possible, and grown without the use of pesticides or herbicides. We support additional planting of Crateva forests and for any wildcrafted herbs that are used in our products. We use recyclable packaging for our products.
GETTING TO THE BOTTOM OF:
Just as no one wants to talk about incontinence, no one wants to talk about or deal with the significant environmental problem it creates either, but this is something we are addressing.
A GLOBAL ISSUE:
Adult diapers now outsell baby diapers in most countries.
Adult diapers are the fastest-growing household products category (growing by 50% every five years). They are also the third largest non-biodegradable landfill issue globally.
1 in 4 Australians
On average, each of these six million Australians contribute 1000 incontinence pads per year / per adult to landfill.
It is estimated that incontinence products account for 148,000 tonnes of Australian waste every year.
This waste contributes to leachate contaminating waterways, produces greenhouse gasses, and the plastic biodegrades into micro plastics.
A GROWING CONCERN:
And the waste
issue is only growing…
Due to the ageing populations (bladder weakness increases with age), The adult incontinence pad industry is booming and predicted to be worth $43 billion by 2025. This also means that $43 billion worth of these products will be heading straight to landfill.
We are putting our research findings into tangible, positive action for the environment and addressing this issue on multiple fronts.
Urox® reduces the need for disposable incontinence products.
Clinical trial results prove that at 2 months of use, Urox® eliminates the need for pads for a quarter of people, and cuts pad usage down to one (usually just as a precaution) or nil per day for 75% of people. Urox® may reduces on average up to 1000 pads per person per year.
We are taking our environmental commitment further…
The European Union has already moved to ban untreated organic waste (including adult absorbent products) from landfill and we proactively working towards having a similar stewardship scheme for incontinence products in implemented in Australia.
We have provided documentation supporting the addition of these products to the Product Stewardship Centre list.
THE KEY TO SOLVING THIS PROBLEM IS:
Because this is an issue no one talks about, we share our research and findings as widely as possible.
A key component of our education program is to increase awareness of the serious global waste problem that disposable incontinence pads have created. Our sales and education team disseminate this information to medical practitioners, specialists and in training programs for industry.