With healthy aging, quality of life and lifestyle freedom is the priority. Once we have those, the luxury of aesthetics and winding back cosmetic aspects of aging, the challenges of booking travel and coordinating a social calendar (we hope), can be indulged.

Cognition, mobility, weight gain, and cardiovascular health are well recognized aging health issues. But what of “hidden” problems that are just as impactful?

Most don’t realize, and definitely don’t discuss, bladder control issues. But those issues are the third leading concern for negatively impacting quality of life as we age, and the third leading reason we may be admitted to elderly nursing care. Poor bladder control limits us as we age; interrupts sleep, socializing, family visits, travel, exercise, sexuality, freedom, confidence; and resigns us to generally accept this as our “lot in life.”

Bladder control is a significant yet underserved area of healthy aging.

Up to one million U.S. internet searches each month are for pelvic floor and Kegel’s exercises. Diaper sales are the fastest growing household products category at global sales of around $20 billion per annum and growing at a rate of 50% every 5 years. Diapers are the third biggest non-biodegradable landfill issue and are not the answer. Japan was the first developed country where more than 10 years ago the adult diaper market surpassed the infant diaper market. Many western countries are now following suit.

NIH figures shows that approximately 60 million Americans suffer with urinary incontinence. Women are most affected by incontinence yet more than 16% of American adults, both male and female, have an overactive bladder (urinary urgency, accidents and nocturia – waking at night for the toilet).

All of these signs are screaming, “HELP MY BLADDER” and it’s time supplement companies took notice and stopped neglecting the bladder category. Poor bladder control encompasses:

  • urinary incontinence – bladder accidents;
  • urgency – a bossy bladder rushing to reach the bathroom in time;
  • chronic cystitis – often not an infection but due to bladder oversensitivity from repeated urinary tract trauma with infections;
  • nocturia – getting out of bed at night for the toilet.

Poor bladder control is a neglected, embarrassing, and lonely place with a very poor and degenerating prognosis.

In men alone, we are amidst a paradigm shift in the way we approach male urinary care. Nocturia is a bladder storage issue and typically a symptom of an overactive bladder. Male LUTS (lower urinary tract symptoms) are not just about the prostate. We need to broaden our view. Research shows that almost 50% of the time, male LUTS are primarily due to an overactive bladder and not due to prostate enlargement. The male bladder needs to be given at least as much consideration and focus as the prostate to resolve male LUTS.

Novel and well-researched ingredients for bladder control, such as Urox, are helping to break down the barriers and promote healthy bladder control with aging.

Urox, developed by Seipel Group, and tested in more than 10 clinical trials in men and women, is life changing and improves bladder control. Urox research shows it significantly reduces symptoms of occasional urinary incontinence, urgency, frequency, overactive bladder, bladder oversensitivity, nocturia, and improves quality of life in 90% of users with 75% users reducing or stopping adult diaper usage.

A holistic approach to bladder care takes us beyond the band-aids of adult diapers and restrictive lifestyles. Bladder control needs to join the healthy aging conversation and health supplement ranges. All serious healthy aging brands need to understand and include bladder control formulations.

Want to learn more? Register for Seipel Group’s presentation and roundtable discussion at the Naturally Informed virtual event Mastering the Market: Healthy Aging on September 29-30, 2021. Seipel Group will also open up the conversation to discuss how to embrace consumers to let them know life-changing healthy aging supplement formulations are available for conditions they may need most and want to talk about least.